DEVELOPMENT OF TRIATHICA
Triathica is working hard to meet our May 2009 grand opening date. Check out our blog section to see updates and check our progress.
HERE COMES TRIATHICA
Finally!! Our market research phase is complete and we have made the final decision to move forward with the Triathica concept. Thanks to all who came by our booths at both the Pacific Coast and Orange County International Triathlons. Without your positive feedback we might not have made the decision to proceed.
Right now we are concentrating on finding the right location for our first club. We are trying to centrally locate in Orange County to give access to the maximum number of people possible. We know that a huge part of joining any type of gym is how far away it is from work or home. Hopefully by locating in central Orange County near main roads and freeways, we will make the trip easier for our future members. We are also trying to locate near bike and run trails. This will allow us to have group rides and runs that leave straight from the facility.
Once we find a location we will begin the facility build out which should only take a couple of months. We are very excited to finally mold our ideas over the past 6 months into a tangible reality. We would love you keep everyone posted with the build out and maybe post a few pictures so everyone can see the progress. The original goal was to be open in Jan. of ’09. Depending on how quickly we can nail down a lease, we should still be able to meet this goal. Thanks for reading and continue to check back for more Triathica updates.
PACIFIC COAST TRIATHLON…NEWPORT BEACH, CA
Triathica attended its first triathlon expo on the 6th of September at the Pacific Coast Triathlon in Newport Beach. Thank you to all who came up to our booth and filled out a survey on Saturday and congrats on your finish if you raced on Sunday.
These surveys we are giving out are important for us to analyze our market and find out what exactly people need out of a triathlon training and coaching center and how many people would be interested in joining a gym like this. We could definitely make Triathica into something that WE think is cool, but we would rather have our future clients tell us what they think cool is. We exist to serve the triathlon public and we want to cater to as many triathletes and potential triathletes as possible. We say “potential” because we do not want Triathica to be a place solely for die hard triathletes. We want triathletes of all skill levels and even people who have never competed before to be able learn more about the sport and try it out without an intimidating atmosphere. Triathlon is a great sport and we would love to share it with as many people as possible.
So far our market research has yielded very positive results. As a gift for everyones input with the surveys, we gave out free Triathica water bottles and drawstring backpacks at the expo. We also raffled off 5 $95 gift cards to Fleet Feet Laguna Niguel. If you missed your chance to get a gift or be part of the drawing, we will also be attending the Orange County International Triathlon on the 27th and doing pretty much the same thing. This time we have 3 awesome prizes from TriZone.
Both Ron and I will be racing the next day so we hope to see you at the booth, on the course, or both!!!
TRIATHICA BUSINESS CONCEPT
Triathica is a fitness facility that specializes in assisting people that want to train like a triathlete. Unlike general fitness facilities, all of our efforts will be to improve the performance of the athlete in meeting their triathlon related goals.
Our Mission:
Our mission at Triathica is to get you ready to compete. Whether you choose to compete, or not, is entirely up to you, but we’ll get you ready. At Triathica, you “train like a triathlete.”
If you’ve never competed in a triathlon before, or if you’re a seasoned professional, we will make you better. You’ll not only have access to a fitness center that has everything you need to improve your swimming, cycling, and running, but you’ll have access to the other frequently overlooked disciplines of strength training, flexibility training, and nutrition.
Our Center:
The center will include all of the latest state-of-the-art training equipment in a pleasant atmosphere. It will be a place where you can drop in for a quick 20-minute workout, or hang out all day and swap stories with other Triathletes.
Our Coaches :
All of our members have complete access to our coaches. Our coaches are there to help keep you motivated and work with you on your form and training plans. All of our coaches are USAT certified and compete in triathlons.
Our Services:
Members are invited to attend classes in cycling, running, and flexibility. We will also have weekly swims, rides, and runs.
Additional extra-cost services that are available:
Customized training plans
Personal training
Fitness testing
Bike Fitting
Massage
Nutrition consulting
Specialized classes
